ResumeZAR
Simplifying portfolio management for investors.
At a Glance
Zar by Sarmaaya is a portfolio management platform that helps retail investors in Pakistan track multiple stock portfolios in one place. Existing broker apps lacked clarity, making it hard for users to monitor performance.
Team
Muhammad Bazil – UI/UX Designer
Muhammad Bilal – UI/UX Designer (Lead)
Product Manager – Sarmaaya
Development Team – Sarmaaya
My Role
UI/UX Designer —
Interaction Design
Visual Design
User Flows
Prototyping
Usability Testing
Timeline
2 design sprints,
Jan – Aug 2024
Problem Space
Do we really need this redesign?
Investors struggled to manage multiple stock portfolios across different brokers.
Existing broker platforms lacked clarity and often presented incomplete information.
Users needed a single, simple platform to view performance at a glance.
Goal
Design a unified experience where investors can track, analyze, and manage multiple portfolios with clarity and confidence.
Process
Design a unified experience where investors can track, analyze, and manage multiple portfolios with clarity and confidence.
Research
Interviewed active investors; mapped pain points with broker apps.
Design
Created wireframes, then designed a clean dashboard with portfolio summaries and visual insights.
Testing
Gathered feedback on navigation flow and iterated on graphs and portfolio-switching interactions.
Solution
A minimal dashboard showing consolidated portfolio performance.
Visual insights through charts (line + bar) for easy analysis.
One-click portfolio switching for multiple accounts.
Alerts and updates for market movements.
Outcome
Early testers reported improved clarity compared to broker apps.
Investors found it easier to track diversification and returns.
Positioned Sarmaaya as a trusted fintech platform for portfolio management.
Reflection
Working on Zar taught me the importance of turning complex financial data into intuitive visuals. It also reinforced how crucial simplicity is in fintech, where clarity directly impacts trust and decision-making.
